Photography pricing calculator, in USD, EUR and more.
Compute the real cost of a shoot, the suggested base price, and the profit at your target margin. Wedding, portrait, event, commercial.
Your shoot
Tell us about the job
Your numbers
Cost basis
$2,000
Labour plus expenses, before margin.
Suggested base price
$2,800
Recommended package
$2,940
Profit: $940
Total hours
24.0 h
Cost per photo
$5
How the math works
The formula is intentionally simple — pricing is more about discipline than algebra. Cost basis covers your real time on the shoot, the editing time after, and per-shoot expenses (travel, gear depreciation, software). Suggested base adds margin on top. Recommended package adds a 5% buffer for negotiation.
editing_hours = shoot_hours * edit_multiplier
cost_basis = (shoot_hours + editing_hours) * hourly_rate + expenses
suggested_base = cost_basis * (1 + margin)
suggested_package = suggested_base * 1.05
Editing multipliers used here: Wedding 2.0x, Commercial 1.5x, Portrait 1.0x, Event 0.8x. Conservative industry defaults.
Frequently asked questions
How accurate is this?
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It is a starting point, not gospel. The editing multipliers are conservative averages — your actual edit time depends on your culling discipline, your style, and the shoot. The output is roughly the right shape; you tune from there based on real shoots.
Which currencies does this calculator support?
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This calculator supports USD, EUR, GBP, CHF, CAD, and AUD — the same currencies you can bill clients in on Galerly.
How do I move from a calculated price to actually billing it?
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Sign up free, create a quote with the number this calculator gave you, send it to the client. Galerly handles the rest — quote acceptance, contract signing, gallery delivery, and the QR-bill or EU-VAT invoice all from the same workflow.
Bill the price you just calculated.
Free plan. No credit card. Galerly emits the QR-bill or EU-VAT invoice automatically.
This calculator is general guidance, not financial or tax advice. Edit-time multipliers are industry averages and may differ for your workflow. Consult an accountant before relying on the output for tax or contract decisions.